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    Welsh Water

    For good, not for profit. Changing the way we think about our water and celebrating the purposeful mission of the UK’s only not-for-profit water company.


    • We take our water for granted. We don’t think about our water company. Until something goes wrong, or the bill arrives
    • But clean, fresh water is one of our most valuable natural resources
    • It’s time to celebrate water and celebrate Welsh Water’s not-for-profit purpose


    • For Wales – Not for Profit
    • If not for profit, then what for?
    • For all of us. For the future


    • Campaign style guide for multiple audiences and business needs: brand building, customer consultation, customer behaviour change


    • TV and radio advertising
    • Digital and social media
    • Events presence
    • Printed and digital collateral
    • Research


    • 25% increase in awareness of NFP status
    • 10% increase in customer trust
    • Over 20k survey responses
    • Chartered Institute of Marketing’s Marketing Excellence Awards:
    • Best Advertising Campaign
    • Best Brand Building Campaign
    • Innovation: Not-for-Profit/Public Sector
    Welsh water child
    Welsh water water