An arty new brand for this fast-growing resort in St Ives, Cornwall.
Insight
- Most second home resorts in Cornwall are delivered by unimaginative property developers, with very little flair or attention paid to service and hospitality
- The proximity of the historic harbour town of St Ives is a real value-add to buyers and holiday-makers alike
Idea
- The Art of Hospitality
- A brand built on two distinctive pillars – the rich art heritage of St Ives and the fact that the UNA resort is owned and run by hospitality professionals, not property developers
Identity
- Building on the art theme, an iconic logotype, supported by vibrant colourways and original illustrations commissioned from Falmouth University art graduate, Jordan Amy Lee
Implementation
- Brand positioning
- Visual ID & brand guidelines
- Sales brochure & other collateral
- Signage
- Marketing strategy & planning
- Advertising campaign creative
- Media planning & buying
- Social media campaigns
Impact
- Villa sales well ahead of plan with new phases being released early
- Extensive PR and social media coverage
- Una Kitchen recognised as leading restaurant destination in its own right, winning Restaurant of the Year Award at the Cornwall Tourism Awards
![una ad](https://heavenlygroup.com/wp-content/uploads/2022/04/secondary1744x960-ad-una-1744x960.webp)
![una phones](https://heavenlygroup.com/wp-content/uploads/2022/04/Secondary1600x900-Instagram-Una-copy-1707x960.webp)
![una billboard branding](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary3520x1938-Advert-Una-1744x960.webp)
![Una spread branding](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Guideline1-Una-1744x960.webp)
![una flag](https://heavenlygroup.com/wp-content/uploads/2022/04/Secondary1744x1952-Flag-Una-1.webp)
![una spread](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Guideline2-Una-1744x960.webp)