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    Una St Ives

    Una brand idea

    An arty new brand for this fast-growing resort in St Ives, Cornwall.


    • Most second home resorts in Cornwall are delivered by unimaginative property developers, with very little flair or attention paid to service and hospitality
    • The proximity of the historic harbour town of St Ives is a real value-add to buyers and holiday-makers alike


    • The Art of Hospitality
    • A brand built on two distinctive pillars – the rich art heritage of St Ives and the fact that the UNA resort is owned and run by hospitality professionals, not property developers


    • Building on the art theme, an iconic logotype, supported by vibrant colourways and original illustrations commissioned from Falmouth University art graduate, Jordan Amy Lee


    • Brand positioning
    • Visual ID & brand guidelines
    • Sales brochure & other collateral
    • Signage
    • Marketing strategy & planning
    • Advertising campaign creative
    • Media planning & buying
    • Social media campaigns


    • Villa sales well ahead of plan with new phases being released early
    • Extensive PR and social media coverage
    • Una Kitchen recognised as leading restaurant destination in its own right, winning Restaurant of the Year Award at the Cornwall Tourism Awards
    una ad
    una phones
    una billboard branding
    Una spread branding
    una flag
    una spread