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    We think about brands holistically.

    Beginning with the foundational idea. Then how that idea is expressed visually, verbally through tone of voice, and vocally through voice-activated devices. Even how a brand smells, through osmic identity.
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    Sector experience

    Arts & Culture

    British Library, Cadw, Royal Society, Royal Armouries, Natural History Museum, Mystic Seaport Museum, British Art Fair, Menai Science Park


    Leeds Beckett University, Haberdashers’ Schools, University of South Wales, Glyndŵr University, EM Lyon


    Sky, OSN, Star TV, Discovery, ESPN, Ocean Outdoor, OUTFRONT, BackLite Media, NBC Universal, BMG Production Music, Warner Chappell Production Music, Time Warner, Fandom, CBS, BBC Worldwide, ProSiebenSat1


    Alzheimer’s Society, Fields In Trust, Starlight, Marie Curie, Missing People, MQ, Cancer Research UK, Sense


    Visit Wiltshire, Visit Wales, Salisbury, Belfast, West Midlands Essex County Council, The Great West Way, Neath Port Talbot, Llandrindod Wells

    Real Estate

    Auriens, Fizzy Living, Fitzroy Place, Great Portland Estates, Battersea Power Station, Una St Ives, CEG, Urby, Brookfield, Westfield, MTVH, SEGRO, Queensberry, William Raveis, Lendlease

    More sectors


    Naming is tough at the best of times. But demand for Intellectual Property rights in brand names is making naming tougher.

    Technology has made it easier than ever before to launch a global business. So, unsurprisingly, more are launching. And more new businesses means more new brands. And trademarks. In fact, there were almost 20 million new trademark applications in 2021. We’re very lucky to have a wonderful IP partner in Stobbs who helps us ensure that the brand names we create are ownable in the countries and categories we want. Highlights from our naming portfolio:


    A name inspired by the chemical symbol for gold, to brand Britain’s most lux later living proposition.

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    Way cooler than anoraks. A new name for a tech consultancy.

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    Naming a track and map healthcare app that uses big data to manage autism and ADHD. Trayt provides GPS for the self.

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    More projects

    IP Shop

    Our IP Shop is where we sell or license our homegrown Intellectual Property.

    This is an idea inspired by the challenges associated with creating ownable brand names. We create brand names for businesses that don’t yet exist, in sectors that we predict will see high growth in brand count such as data privacy, the circular economy and renewables. Then register trademarks and URLs in these brands in order to provide a turnkey solution for businesses who want an instant brand without the hassle of a long-winded origination, search and trademarking process. Below are some examples from our portfolio of licensable IP. For more information about them or other readily deployable brands, please email

    • Registered in class 36: banking, finance
    • Potential: Wedge would suit a fintech with an edge.
    • URL:
    Home Office
    • Registered in classes 35, 36: real estate
    • Potential: For a real estate offering that blends office space with residential accommodation. Or simply cosy co-working.
    • Registered in classes 3, 5, 10, 18, 20, 21, 24, 25, 28: babycare
    • Potential: A cute brand for products for little humans.
    • URL:
    • Registered in classes 35, 36, 37, 39: real estate, business services, logistics, retail
    • Potential: Embrace the circular economy with Xirculate.
    • URLs:,


    • Registered in classes 9, 38, 42: software, data security
    • Potential: Keep schtum. Protecting your data from prying eyes.
    • URLs:,,
    • Registered in classes 24, 25, 35: fashion
    • Potential: An uncommonly good brand for clothing, particularly underwear.
    Face Value
    • Registered in classes 9, 35, 44: eyewear
    • Potential: A straight-up eyewear brand.
    • Registered in classes 9, 35, 36, 42: real estate, software
    • Potential: From the Latin word ‘domus’, meaning house. A good fit for real estate, proptech.
    • URL:


    Heavenly Labs is our ventures division, exploring new ways that rights owners can monetize their brand assets.

    We work with IP-rich organizations to help them exploit their Intellectual Property through licensing, content creation and brand extension, considering new formats facilitated by the blockchain such as NFTs, as well as the metaverse. Our partnership with intangible asset managers, Stobbs, provides some real rigour to our offering.

    The Holy Ghost

    The Holy Ghost is a new service from Heavenly.
    Created to support time-starved clients in this age of content and communication. At its simplest, it’s strategic word power. On more complex briefs, we collaborate to create incisive thought leadership. Researching and crafting imagination-capturing content for speeches, articles, whitepapers and presentations. Even biographies and business books.

    If you need writing, write to us:

    Holy Ghost