Short on time? We’ll call you.

    Leave your details and we’ll get straight back to you.

    Tusker

    Bringing simplicity and sustainability to car leasing in the UK.

    Insight:

    • The modern world is a complex place. Relationships, work, play, technology, media, entertainment and many more areas of our lives have become faster paced, busier and more cluttered with choices than ever before
    • People are seeking out simplicity in every aspect of their life

    Idea:

    • The power of simplicity
    • Born out of a strong desire to simplify the lives of their customers
    • The thread that runs through their customer service ethic
    • Backed up by their attention to detail. Simple takes hard work. A refreshing change from the overly complex competition
    • It’s not about the technology just what it can do for their customers. Creating intuitive experiences for people
    • A genuine philosophy to unite and differentiate the company

    Identity:

    • A refined, but simplistic identity that is clutter-free
    • Pared-back to basic typography, reductive colour palette and line illustrations

    Implementation:

    • Brand strategy & positioning
    • Vision, mission & values
    • Visual identity & guidelines
    • Collateral and website for launch
    billboard ad
    website ad