Celebrating the concept of vintage vitality for affluent perennials in London.

We launched the world’s coolest old folks’ home as a luxury later-lifestyle brand, creating the name Auriens to sit at the centre of this prestigious new brand. Coining the phrase ‘perennials’ for an audience of affluent boomers, we set out to transform traditional views of old age through a counsel of influential elders, provocative campaigns and branded content for in collaboration with the FT in the form of the Next Act digital media platform.