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    England Rugby

    England Rugby Brand Idea

    Defining the spirit of rugby. Welcome to the unifying power of this great sport.


    • Once a rugby person, always a rugby person
    • Capturing the spirit of teamwork and pulling together. As a team. In a league. As a nation


    • Unifying Power
    • Celebrating the unifying power of a sport which has a code like no other at its core
    • Bringing together age-groups, ethnicities, nationalities and demographics
    • The powerful process of creating union in rugby


    • A new vision for England Rugby, from the matchday identity at Twickenham to motivating the elite team and mobilising the women’s game


    • Brand architecture
    • Brand films
    • Digital marketing
    • Launch communications
    • Stadia branding


    • A new culture, from the inside out
    • A coherent identity, implemented from grass roots to the national teams
    • Interest in women’s rugby is sky-rocketing
    England Rugby Branding
    England rugby fans
    England rugby slogan
    England rugby stadium
    England Rugby press ad
    England rugby billboard