A new brand for this pioneering natural healthtech start-up. When it comes to healing, nature is naturally clinical.

Insight

• Nature works. It’s as simple as that
• Cutting through the noise in the wellness category to establish credibility

Idea

• Naturally Clinical
• Nature-powered superfoods that are clinically-proven to supercharge your health and healing
• Mend is a real force of nature

Identity

• A millennial-flavoured ID and refreshing tone of voice to help engage and democratize the brand’s appeal
• A visual ID inspired by the intersection of nature and science
• Warmed up with botanical illustrations and an earthy palette

Implementation

• Brand strategy & positioning
• Narrative and values
• Verbal identity
• Messaging and copywriting
• Visual identity & guidelines
• Packaging and advertising concepts
• Go-to-market strategy

Impact

• Increased engagement with the duality of consumers and the medical community
• A truly galvanized team, united around this new identity