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    Mend Brand Idea

    A new brand for this pioneering natural healthtech start-up. When it comes to healing, nature is naturally clinical.


    • Nature works. It’s as simple as that
    • Cutting through the noise in the wellness category to establish credibility


    • Naturally Clinical
    • Nature-powered superfoods that are clinically-proven to supercharge your health and healing
    • Mend is a real force of nature


    • A millennial-flavoured ID and refreshing tone of voice to help engage and democratize the brand’s appeal
    • A visual ID inspired by the intersection of nature and science
    • Warmed up with botanical illustrations and an earthy palette


    • Brand strategy & positioning
    • Narrative and values
    • Verbal identity
    • Messaging and copywriting
    • Visual identity & guidelines
    • Packaging and advertising concepts
    • Go-to-market strategy


    • Increased engagement with the duality of consumers and the medical community
    • A truly galvanized team, united around this new identity
    Mend Flyer
    Mend Billboard New York
    mend leaflet
    mend flyer
    mend honey