Short on time? We’ll call you.

    Leave your details and we’ll get straight back to you.


    Hugo Brand Idea

    Making saving second nature for Asia’s millennials. Hugo is in your pocket and on your side.


    • Saving is passive and boring
    • Hugo is a friendly face that can make it a little bit more fun


    • Humanizing saving
    • Adding warmth and emotion to the customer experience


    • A poppy, digital and impactful ID, using lucky red
    • And a social media-flavoured tone of voice to engage Gen Zs and millennials


    • Brand strategy & positioning
    • Narrative and values
    • Visual identity & guidelines
    • Go-to-market strategy


    • Launched on Google Play and the App Store, Hugo is scaling fast, in terms of both customers and team
    Hugo phones
    Hugo phone
    Hugo Billboard
    Hugo icons
    Hugo Billboard
    Hugo ft