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    Fitzroy Place

    Fitzroy place

    A 5-year, soup-to-nuts campaign to market the largest mixed-use development scheme in Fitzrovia, London.


    • Fitzrovia is one of the oldest areas of London but, perhaps due to its bohemian nature, was not known for high-class office or residential accommodation
    • From the outset we decided that its success would lie in promoting Fitzrovia the area


    • Where creativity lives and works
    • A place that has inspired George Bernard Shaw, Jimi Hendrix, Dylan Thomas and Virginia Woolf, in Fitzroy Place Fitzrovia’s biography has a new storyteller


    • The identity included a rich tapestry of colours, patterns and illustrations, to capture the creative spirit of the district
    • We named the development ‘Fitzroy Place’ so it instantly spoke to the areas heritage, and felt like part of the furniture of Fitzrovia


    • Comprehensive collateral suite
    • Marketing and media strategy, planning and implementation
    • Integrated communications campaign
    • International events & exhibitions
    • Brand partnerships
    • CRM strategy and implementation


    • 99% of residential units sold off-plan prior to completion
    • Record price per sq. ft. achieved for Fitzrovia
    • One of the largest core pre-lettings in West End history
    Fitzroy Place laptop
    Fitzroy Place window
    Fitzroy Place taxi
    Fitzroy Place window
    Fitzroy Place book
    Fitzroy Place book
    Fitzroy Place map
    Fitzroy Place painting
    Fitzroy Place laptop
    Fitzroy Place painter