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    Fields In Trust

    Fields in trust brand idea

    Recognizing the importance of green spaces in our cities and communities. A new idea to champion the protection of parks and green spaces in Britain.


    • Recognizing the key role the charity plays in protecting green spaces
    • Defining the purpose, not just the outcome


    • Green spaces for good
    • Each blade of grass playing its part. Keeping communities together
    • Championing what makes our parks and green spaces so wonderful, working with partners and local people to protect them, in perpetuity


    • Allowing green spaces to breathe and be the hero of communications
    • Subtle use of line work is used to highlight content and provide structure – symbolic of the boundary markings of any green space


    • Brand positioning
    • Brand architecture
    • Messaging
    • Visual & Verbal ID
    • Campaign planning
    • Media partnerships
    • Advertising
    Fields in trust brochure
    Fields in trust brochure 2
    Fields in trust laptop
    parkxtinction campaign
    ParkXtinction ad
    ParkXtinction phones