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    Imagination brand idea

    Helping a transformational tech company sharpen their competitive edge with a new, cutting-edge brand identity and campaign.


    • The challenge was to give this disruptive tech company a powerful new purpose. To reboot the company’s brand and to bring its market-leading IP into much sharper focus
    • A vision to be the undisputed leader for semiconductor IP solutions that transform billions of lives


    • Sharpening Your Competitive Edge
    • Incremental gains and slivers of advantage that make all the difference
    • The subsequent campaign focused on Imagination’s promise to deliver competitive advantage across all aspects of its customers’ technologies, from image quality to silicon footprint and improved battery life


    • The new look and feel is modern, differentiating and arresting. Including a bold typographic visual expression in the form of a bespoke headline font called IMG Ultra Sharp


    • Brand positioning
    • Brand architecture
    • Visual & Verbal identity
    • Campaign creative & delivery
    • Internal culture


    • 2021 Q1 revenues grew by 55%
    • 2022 revenues expected to grow by 25%
    • A positive, united corporate culture
    Imagination logo
    Imagination phones
    Imagination layout
    Imagination spread
    Imagination iPad
    Imagination billboard
    Imagination type