Helping a transformational tech company sharpen their competitive edge with a new, cutting-edge brand identity and campaign.
Insight
- The challenge was to give this disruptive tech company a powerful new purpose. To reboot the company’s brand and to bring its market-leading IP into much sharper focus
- A vision to be the undisputed leader for semiconductor IP solutions that transform billions of lives
Idea
- Sharpening Your Competitive Edge
- Incremental gains and slivers of advantage that make all the difference
- The subsequent campaign focused on Imagination’s promise to deliver competitive advantage across all aspects of its customers’ technologies, from image quality to silicon footprint and improved battery life
Identity
- The new look and feel is modern, differentiating and arresting. Including a bold typographic visual expression in the form of a bespoke headline font called IMG Ultra Sharp
Implementation
- Brand positioning
- Brand architecture
- Visual & Verbal identity
- Campaign creative & delivery
- Internal culture
Impact
- 2021 Q1 revenues grew by 55%
- 2022 revenues expected to grow by 25%
- A positive, united corporate culture
![Imagination logo](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Icons-Imagination.webp)
![Imagination phones](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Social-Imagination.webp)
![Imagination layout](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary3520x1938-Guidelines-Imagination-1744x960.webp)
![Imagination spread](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-PressAd-Imagination.webp)
![Imagination iPad](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-LinkedIn-Imagination.webp)
![Imagination billboard](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Billboard-Imagination.webp)
![Imagination type](https://heavenlygroup.com/wp-content/uploads/2022/03/Secondary1744x960-Typeface-Imagination.webp)