A brand reboot for the global leader in neuromorphic AI. Leading with magic, substantiating with logic.

Insight

• BrainChip is the antidote to more. To more devices. More data. More demands on the data center
• Their brain-inspired tech frees machines to do more with less, enabling them to infer the big picture from the basics

Idea

• Learn to do less
• BrainChip’s AI is Essential AI. It focuses only on the essentials and infers the rest
• Processing less and locally means less latency, less power, less cost. And more on-chip efficiency. No brainer

Identity

• Elegant, minimal, meaningful. This ID epitomizes the spirit of less
• Pared-back to basic typography, reductive colour palette, big on black and white
• Iconography suite to communicate product attributes as efficiently as possible

Implementation

• Brand strategy & positioning
• Narrative and values
• Verbal identity
• Messaging and copywriting
• Visual identity & guidelines
• Assets and application