Let there be light. Fresh thinking on brand for a people business whose name means sky.

Insight

• Cielo is a global leader in talent acquisition, operating across six continents and working with some of the world’s biggest and fastest-growing employers
• The business embraces a true entrepreneurial spirit, embodied by its team and their ambition to improve the world of talent acquisition by doing things differently – and better

Idea

• A breath of fresh air (from the people business whose name means sky)
• Bringing a refreshing perspective to the future of work, challenging convention to think and act differently, with more purpose and meaning
• Cielo truly is a people business that puts people first

Identity

• Inspired by the creative hook of ‘illumination’, Cielo lights the way in its category, with a vibrant new visual identity
• The brand’s tone of voice is equally refreshing, and increasingly human, in a jargon-filled space that can often be complex and opaque. Cielo is not only confident and conversational in how it communicates, it is also content-rich, always informing and adding value across its various touch-points

Implementation

• Brand strategy & positioning
• Narrative and values
• Verbal identity
• Messaging and copywriting
• Visual identity & guidelines
• Sonic identity
• Assets and applications: advertising, brand film, digital