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    Let there be light. Fresh thinking on brand for a people business whose name means sky.


    • Cielo is a global leader in talent acquisition, operating across six continents and working with some of the world’s biggest and fastest-growing employers
    • The business embraces a true entrepreneurial spirit, embodied by its team and their ambition to improve the world of talent acquisition by doing things differently – and better


    • A breath of fresh air (from the people business whose name means sky)
    • Bringing a refreshing perspective to the future of work, challenging convention to think and act differently, with more purpose and meaning
    • Cielo truly is a people business that puts people first


    • Inspired by the creative hook of ‘illumination’, Cielo lights the way in its category, with a vibrant new visual identity
    • The brand’s tone of voice is equally refreshing, and increasingly human, in a jargon-filled space that can often be complex and opaque. Cielo is not only confident and conversational in how it communicates, it is also content-rich, always informing and adding value across its various touch-points


    • Brand strategy & positioning
    • Narrative and values
    • Verbal identity
    • Messaging and copywriting
    • Visual identity & guidelines
    • Sonic identity
    • Assets and applications: advertising, brand film, digital
    book cover Cielo
    iPad phone branding
    website logos
    posters branding
    gen zzz
    billboard advert
    phones icons