Bringing simplicity and sustainability to car leasing in the UK.

Insight:

• The modern world is a complex place. Relationships, work, play, technology, media, entertainment and many more areas of our lives have become faster paced, busier and more cluttered with choices than ever before
• People are seeking out simplicity in every aspect of their life

Idea:

• The power of simplicity
• Born out of a strong desire to simplify the lives of their customers
• The thread that runs through their customer service ethic
• Backed up by their attention to detail. Simple takes hard work. A refreshing change from the overly complex competition
• It’s not about the technology just what it can do for their customers. Creating intuitive experiences for people
• A genuine philosophy to unite and differentiate the company

Identity:

• A refined, but simplistic identity that is clutter-free
• Pared-back to basic typography, reductive colour palette and line illustrations

Implementation:

• Brand strategy & positioning
• Vision, mission & values
• Visual identity & guidelines
• Collateral and website for launch