Recognizing the importance of green spaces in our cities and communities. A new idea to champion the protection of parks and green spaces in Britain.

Insight

• Recognizing the key role the charity plays in protecting green spaces
• Defining the purpose, not just the outcome

Idea

• Green spaces for good
• Each blade of grass playing its part. Keeping communities together
• Championing what makes our parks and green spaces so wonderful, working with partners and local people to protect them, in perpetuity

Identity

• Allowing green spaces to breathe and be the hero of communications
• Subtle use of line work is used to highlight content and provide structure – symbolic of the boundary markings of any green space

Implementation

• Brand positioning
• Brand architecture
• Messaging
• Visual & Verbal ID
• Campaign planning
• Media partnerships
• Advertising