An arty new brand for this fast-growing resort in St Ives, Cornwall.

Insight

• Most second home resorts in Cornwall are delivered by unimaginative property developers, with very little flair or attention paid to service and hospitality
• The proximity of the historic harbour town of St Ives is a real value-add to buyers and holiday-makers alike

Idea

• The Art of Hospitality
• A brand built on two distinctive pillars – the rich art heritage of St Ives and the fact that the UNA resort is owned and run by hospitality professionals, not property developers

Identity

• Building on the art theme, an iconic logotype, supported by vibrant colourways and original illustrations commissioned from Falmouth University art graduate, Jordan Amy Lee

Implementation

• Brand positioning
• Visual ID & brand guidelines
• Sales brochure & other collateral
• Signage
• Marketing strategy & planning
• Advertising campaign creative
• Media planning & buying
• Social media campaigns

Impact

• Villa sales well ahead of plan with new phases being released early
• Extensive PR and social media coverage
• Una Kitchen recognised as leading restaurant destination in its own right, winning Restaurant of the Year Award at the Cornwall Tourism Awards