Further, faster for all. A new brand for a charity that transforms the lives of patients and pushes the boundaries of medicine, for all.

Insight

• To develop a new brand strategy for the charity to help it step-change its awareness in local communities and inspire more people to get involved
• Ensuring the brand feels truly relevant to patients at all three of the hospitals it supports

Idea

• Further, Faster For All
• A burning ambition that drives dynamism and determination to continuously do more and do better
• Working together with medical experts, forward thinkers, dedicated carers and inspirational volunteers to bring more momentum where it matters most

Identity

• Capturing the dedication of the teams and the medical professionals we support
• Demonstrating the care given to patients at the three hospitals and beyond

Implementation

• Brand strategy
• Brand positioning & messaging
• Visual & verbal ID