Princess Alice Hospice

Insight

• Choosing an employer is not just down to role, salary and benefits
• People want to feel proud of where they work
• They want to know an employer’s values align with their own
• And they want to know their work is worthwhile and meaningful

Idea

• The difference is you
• When you work for Princess Alice Hospice, you are making a real difference to the lives of patients, their families and friends when they need it most, whatever your role

Identity

• A comprehensive EVP toolkit to ensure a compelling and consistent approach to recruitment and retention for the award-winning hospice, based in Esher, Surrey
• Covering the full range of job opportunities from clinical to retail and central services to volunteering, including tone of voice guidance

Implementation

• Series of narratives and example comms for recruitment campaigns
• Covering traditional, digital and social media
• Outputs tailored according to role and function

Impact

• An engaging and coherent approach to recruitment activity across a full range of departments and channels