A wide-ranging relationship from 2017 to date, consulting on multiple workstreams for America’s leading out-of-home media company.

Insight

• To reframe OUTFRONT’s proposition through the lens of audience, not media assets, positioning them as the vanguard of the out-of-home media industry

Idea

• United States Of Audiences
• Defining the business as delivering the United States of Audiences to advertisers
• Underpinned by a purpose: to help people, places, and business grow stronger

Identity

• A clean-cut visual style, reflecting the company’s ambitions in tech
• We Get You America: a promise of understanding as well as delivering audiences of all sizes

Implementation

• Go-to-market strategy
• Product architecture, naming
• Corporate purpose and CSR
• Covid response strategy
• Sub brand development, including OUTFRAME and OUTFRONTX

Impact

• Unified understanding of the proposition inside and out
• Sustained growth, in spite of challenging pandemic conditions
• An effective partnership across 6+ years and 50+ projects