Building a straight-talking data security brand from scratch. Welcome to Commonsense Data Defense.

Insight

• The world of data security is dark and opaque
• The sector talks in jargon-heavy riddles that only the cognoscenti can understand

Idea

• Commonsense Data Defense
• At last, a straight-talking business that makes sense of it all

Identity

• Nothing simpler than black and white. Direct and to the point
• A brand name inspired by the tomato’s humble locule: the chamber in the fruit that protects the seed

Implementation

• Brand strategy & positioning
• Narrative and values
• Visual identity & guidelines
• Go-to-market strategy

Impact

• A clear direction and a cut-through approach to product-market fit
• Several new contracts from SME clients keen to keep their data safe