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    Imagination brand idea

    Building a straight-talking data security brand from scratch. Welcome to Commonsense Data Defense.


    • The world of data security is dark and opaque
    • The sector talks in jargon-heavy riddles that only the cognoscenti can understand


    • Commonsense Data Defense
    • At last, a straight-talking business that makes sense of it all


    • Nothing simpler than black and white. Direct and to the point
    • A brand name inspired by the tomato’s humble locule: the chamber in the fruit that protects the seed


    • Brand strategy & positioning
    • Narrative and values
    • Visual identity & guidelines
    • Go-to-market strategy


    • A clear direction and a cut-through approach to product-market fit
    • Several new contracts from SME clients keen to keep their data safe
    Imagination billboard
    Imagination ft
    Imagination ft