Defining the spirit of rugby. Welcome to the unifying power of this great sport.

Insight

• Once a rugby person, always a rugby person
• Capturing the spirit of teamwork and pulling together. As a team. In a league. As a nation

Idea

• Unifying Power
• Celebrating the unifying power of a sport which has a code like no other at its core
• Bringing together age-groups, ethnicities, nationalities and demographics
• The powerful process of creating union in rugby

Identity

• A new vision for England Rugby, from the matchday identity at Twickenham to motivating the elite team and mobilising the women’s game

Implementation

• Brand architecture
• Brand films
• Digital marketing
• Launch communications
• Stadia branding

Impact

• A new culture, from the inside out
• A coherent identity, implemented from grass roots to the national teams
• Interest in women’s rugby is sky-rocketing