Helping a transformational tech company sharpen their competitive edge with a new, cutting-edge brand identity and campaign.

Insight

• The challenge was to give this disruptive tech company a powerful new purpose. To reboot the company’s brand and to bring its market-leading IP into much sharper focus
• A vision to be the undisputed leader for semiconductor IP solutions that transform billions of lives

Idea

• Sharpening Your Competitive Edge
• Incremental gains and slivers of advantage that make all the difference
• The subsequent campaign focused on Imagination’s promise to deliver competitive advantage across all aspects of its customers’ technologies, from image quality to silicon footprint and improved battery life

Identity

• The new look and feel is modern, differentiating and arresting. Including a bold typographic visual expression in the form of a bespoke headline font called IMG Ultra Sharp

Implementation

• Brand positioning
• Brand architecture
• Visual & Verbal identity
• Campaign creative & delivery
• Internal culture

Impact

• 2021 Q1 revenues grew by 55%
• 2022 revenues expected to grow by 25%
• A positive, united corporate culture