Heavenly illuminates the Cielo brand with fresh new thinking
July 11, 2022
Heavenly launches new brand positioning and refreshed identity for global talent acquisition partner, Cielo.
Cielo is a global leader in talent acquisition, headquartered in the USA, but operating across six continents and working with some of the world’s biggest and fastest-growing employers. Cielo’s offer embraces a true entrepreneurial spirit, embodied by its team and their ambition to improve the world of talent acquisition by doing things differently – and better.
“As we got to know the team at Cielo, we realised that they were so human: really down-to-earth, engaging and fun”, said Strategy Director at Heavenly, Marie-France van Heel. “In the world of talent acquisition, where technology can often overtake the people aspect of recruitment, that humanity was totally refreshing, and it acted as a springboard for our strategic approach”.
“The new work characterises Cielo as a breath of fresh air”
The new work characterises Cielo as a breath of fresh air in its category, celebrating the company’s energizing, entrepreneurial spirit and the freshness of thought that continues to prove so attractive to its clients. The project spans a wide range of workstreams, including positioning and values, narrative and messaging, visual, verbal, and sonic identity, and launch communications.
Cielo CEO Marissa Geist commented: “Without question, talent is the currency everyone’s talking about today. Our new branding reflects the impact of what Cielo does: humanizing the talent acquisition experience and helping employers find and retain the talent that makes their businesses shine. Heavenly have brilliantly captured what makes us unique and our people are excited about seeing our new brand come to life”.
Project lead at Heavenly, Sarah Smelik said: “There’s no question that the world of work is experiencing nothing short of a revolution right now. So it’s been wonderful to collaborate with the company that’s at the forefront of this transformation. It truly has been a delight getting to know this fascinating business”.
Annamarie Andrews, VP Marketing at Cielo, added: “It’s been a real breath of fresh air working with Heavenly over the past few months. They’ve been working alongside us as a true partner, embracing our culture and capturing the spirit that marks us out from our competitors. As we strive to make the world of work, work – for our own clients, we’ve enjoyed their commitment to our vision and their passion for powerful ideas. We’re looking forward to building on this great work with their team”.