Insight:
- Since The Horatio Seymour Club first opened its doors on 25th Street over one hundred years ago, Chelsea has been synonymous with progress. An area with an artistic legacy, still home to the creatively discerning. A rich tradition that will continue with the addition of The Seymour a dazzling new development, handcrafted with meticulous attention to detail and totalcommitment to the finest finishing.
Idea:
- Feel wonder within
- In an area rich with creative spirit, another work of art waits to be uncovered. To surprise. To delight. A world of sophistication and subtlety, with unexpected spaces to savor and to inspire. A place to exhale, but also to explore. To awaken the imagination. To fall in love with. To find your world. 261 West 25th Street. Look inside. Discover more. Live richer. Feel wonder within.
Identity:
- An identity was created to showcase the unique skill and dedication of the craftspeople that designed and built The Seymour.
- Documentary interviews with the craftspeople were captured as both photographic stills and motion, these became key assets.
- A simple graphic language was created to support the photography and motion, this included colour palette, typographic styling, and pattern.
Implementation:
- Naming
- Brand strategy & positioning
- Visual identity
- Photography & motion
- Campaign creative and collateral
