Bravas

Rebranding the leading home technology integrator in the US and redefining the industry category.

Insight:

Bravas is a custom home technology integration business operating out of 14 locations across the US. Focussed on the luxury and super-luxury home building and remodelling markets, Bravas designs, installs and maintains integrated smart home automation technology systems.
Bravas works in partnership with architects, interior designers and homebuilders to create seamless living experiences for wealthy clients across 45 US states.
At the heart of our thinking was a simple truth:
The relationship we have with the technology in our homes is frequently fractious and frustrating. It shouldn’t be like this.
The expert service Bravas provides smooths away the frustration and makes technology work for the homeowner. It makes home life better.
Bravas has the opportunity to take control of the conversation and turn heads by turning attention to the ultimate benefit of the technology that invades our homes.
Category – ’ Custom Integrator’ is the acknowledged terminology in the industry. It describes what Bravas does for peers in the industry, but for everyone else it’s…huh? The phrase is also cold, functional, and uninspiring. Crucially, it doesn’t talk to the benefit of what Bravas brings to the homeowner. Which is to design incredible experiences in the home.

Idea: brand

Harmony
Living in harmony with your home is the ultimate luxury.
Bravas creates life-enhancing, intuitive, living experiences – letting homeowners live at one with their homes.
Harmony is also central to the way Bravas interacts with its partners, suppliers, clients and colleagues.
Harmony is wholesome, positive, proactive, and thoughtful.

Idea: category

Home Experience Design or ‘HXD’ for short.
Elevating ‘Custom Integration’ so that Bravas takes its rightful place as an equal alongside the architects, homebuilders and interior designers.
You wouldn’t build a luxury home without an architect, an interior designer or a builder…so why would do it without a Home Experience Designer?

Identity:

Visualizing the harmony that Bravas brings to the luxury home was always one of the key challenges faced by the brand. Harmony is an experience. You know it when you feel it. You know when your Bravas home is responding to your mood, and everything clicks into place. It has a vibe.
So the core element of the visual identity was the creation of a series of ‘vibescapes’, each inspired by the unique moods the Bravas home experience creates.

Implementation: