Carbon Monoxide awareness for Wales & West Utilities campaign relaunches

Following a highly successful test launch in 2021, Heavenly has launched a second burst of a Carbon Monoxide awareness campaign for gas delivery network company Wales & West Utilities (WWU) aimed exclusively at 16-25-year-olds. The ‘Game Over’ campaign is themed around video games.

Its aim is to make young people, who may be studying away from home or moving into their own accommodation for the first time, aware of the symptoms of Carbon Monoxide poisoning and ensure they have an audible carbon monoxide alarm in place ‘….or it could be Game Over’.

The campaign is film-based and running on paid-for digital media exclusively targeted at 16-25-year-olds in the WWU region on Facebook, Snapchat, ITV Hub and All 4. There is also an audio ad that is running on Spotify, Octave Audio and DAX, supported by targeted 6-sheet posters in university buildings and on campuses. We also harnessed the power of three prominent influencers on TikTok, who made their own bespoke films and posted them to a combined following of over 1.8m young people.

For more information go to wwutilities.co