A ménage à trois: in the name of social out-of-home
January, 2023
A three-way client partnership came to fruition last month as (RED) teamed up with creator network Reach and our friends at OUTFRONT, to celebrate the launch of their social out-of-home product, powered by OUTFRONT PRIME.
Proving beyond reasonable doubt that OUTFRONT PRIME is a social primer, (RED)’s cheeky Holidays ad campaign in Times Square and at The Grove in LA was amplified via Reach’s network of influencers on TikTok across December.
A week-long campaign in just two OOH locations had remarkable results, taking the campaign from IRL to URL as they say in the trade.
“an incredible 7,569,046 views to date”
The stats speak for themselves:
- 154 posts on TikTok
- 1,416 shares
- 2,637 comments
- 333,344 likes
- And an incredible 7,569,046 views to date
That’s around 70X the number of impressions delivered by the billboards in the real world (105k, according to Geopath).
“A real game-changer for brands that want to amplify their campaigns.”
OUTFRONT PRIME is a sensational product from OUTFRONT. A real game-changer for brands that want to amplify their campaigns. Made super-easy by Reach.
Here’s a couple of examples of the campaign in action:
For more information about the partners:
- Choose (RED) and save lives here
- Talk to reach about accessing 21M+ influencers
- Discover more about OUTFRONT PRIME and social out-of-home here