Engineered to deliver the highest-performance
compute per square inch on earth.
Insight:
- High-performance computing isn’t confined to giant data centers – organisations need portable performance on location and data-crunching in the downtown office.
- Businesses increasingly need to cut cloud dependence, keep data local and boost efficiency for latency-sensitive applications.
- ODINN’s proprietary hardware and software extracts game-changing performance from the most powerful CPUs and GPUs – while using a fraction of the expected power consumption.
Idea:
- Concentrated Compute™
- Resetting expectations for what’s possible on a desktop, in the field, or in a downtown office.
- A powerful idea and a new category inspired by ODINN’s key benefit – focused and concentrated performance and energy efficiency packed into every ODINN device.
Identity:
- Reflecting the brand idea, a fresh, minimalist identity system designed around the detail.
- A versatile design system, inspired by a concentrated approach to making each element perform to the max.
Implementation:
- Brand strategy & corporate positioning
- Product positioning & product value propositions
- Verbal identity & guidelines
- Visual identity & guidelines
- Product animations
- Hero collateral development and design
