Creating a new category for the leading home technology integrator in the United States.

Bravas operates in a sector known by the functional term ‘custom integration’: the integration of technologies from security to lighting, entertainment and temperature in the homes of high net worth individuals. As part of a wide-ranging reimagination of their brand, we redescribed the category to position Bravas as a Home Experience Designer (HXD for short), positioning the business as the leader of its own premium category in language appealing to the architects, builders and interior designers who are their main route to market.