This really is eco without the ego. A new brand for this down-to-earth green energy company.

Insight

• The sustainable energy sector lacked personality and a point of view

Idea

• Eco without the Ego
• A down-to-earth energy company that simply believes that sustainability is better
• One that is not afraid to have an opinion and a personality
• Turning ethical into ethi-cool

Identity

• Our creative approach was to reframe the idea of ‘green’ to stand for ‘colourful thinking’
• Injecting some colour into a grey category

Implementation

• Brand positioning & messaging
• Visual & Verbal ID
• Go-to-market strategy
• Brand partnerships

Impact

• The company has continued to grow its customer base, largely through brand reputation and customer recommendations