New campaign launches for Una St Ives

Heavenly has created the latest campaign for luxury resort Una St Ives to support sales of holiday villas near the iconic Cornish harbourside town famous for its harbour, beaches, unique light and art.

As well as a collection of two and three-bedroom, architect-designed villas, Una has an award-winning restaurant, indoor infinity pool, spa and gym, with outdoor pool, sun terraces and al fresco dining coming soon.

The campaign leads with the line ‘Own this St Ives work of art at someone else’s expense’, highlighting that the villas are sold on a ‘live & let’ basis. Owners enjoy a 4.5% return and stay for six weeks a year, with the holiday lets being fully managed by the resort’s management for genuinely hassle-free ownership.

The print media campaign is running in The Times, Telegraph, Vogue, GQ, Tatler and House & Garden. The digital campaign includes Google Search, Facebook and programmatic advertising.

For more info go to unastives.co.uk