Enabling financial advice in the moment, for life’s key moments

Whistle is pioneering a new category of financial advisor, designed to deliver regulated advice when and where customers need it. Embedded directly within financial platforms such as pension providers, banks and investment trusts, Whistle helps partners retain customers and their financial assets while making advice more accessible and affordable. We created a brand that would define this new space and engage both providers and consumers. The new name ‘Whistle’ speaks to that familiar call for assistance with a side-order of charm to convey the supportive nature of the service.