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    Codasip

    codas header

    Creating and branding the champions of custom compute: humanising complicated tech and inspiring bright minds the world over to free their creativity; to architect their ambition.

    Insight:

    • Everyone is a tech company now. And competition for differentiation is tougher than ever before
    • The ability to customise processors to perform better, act faster and be more energy-efficient is on every OEM’s mind
    • Codasip provides a RISC-V-powered open-source architecture with a twist that enables true personalisation

    Idea:

    • Architect your ambition
    • An inspiring idea that doubles as a rallying cry for internal and external audiences
    • Born from the idea of liberation – the freedom to create, customise and own. To set ideas free

    Identity:

    • The ability to shape your future: metaphorically as well as visually
    • Adding modernity and freshness to the category
    • Humanizing technology through hand-drawn visuals and a surprisingly down to earth tone

    Implementation:

    • Brand strategy & positioning
    • Vision, mission & values
    • Visual identity & guidelines
    • Custom illustration set and tool-kit
    • Collateral and key communications design for launch