From custodian to catalyst.

We created a rallying, purpose-led brand positioning to help drive the future of the Natural History Museum. Known for its building and collections, people are unaware of the extraordinary environmental science that takes place at the NHM. With an ambition for that science to inspire one million advocates for the planet, our job was to create a compelling case for support. Under the banner of ‘Securing our Future. It’s in our nature.’, NHM now uses its collection and science as a catalyst to turn environmental concern into active advocacy.