Creating and branding the champions of custom compute: humanising complicated tech and inspiring bright minds the world over to free their creativity; to architect their ambition.

Insight:

• Everyone is a tech company now. And competition for differentiation is tougher than ever before
• The ability to customise processors to perform better, act faster and be more energy-efficient is on every OEM’s mind
• Codasip provides a RISC-V-powered open-source architecture with a twist that enables true personalisation

Idea:

• Architect your ambition
• An inspiring idea that doubles as a rallying cry for internal and external audiences
• Born from the idea of liberation – the freedom to create, customise and own. To set ideas free

Identity:

• The ability to shape your future: metaphorically as well as visually
• Adding modernity and freshness to the category
• Humanizing technology through hand-drawn visuals and a surprisingly down to earth tone

Implementation:

• Brand strategy & positioning
• Vision, mission & values
• Visual identity & guidelines
• Custom illustration set and tool-kit
• Collateral and key communications design for launch