Helping Westfield rise above the retail media competition in the United States.

Unibail-Rodamco-Westfield operates some of the most iconic retail assets in the USA, including LA’s Century City and the Oculus in New York. The company’s media portfolio is equally iconic, led by their media division, Westfield Rise. We created and brought to life the unifying proposition of ‘exceptional as standard’ and named their flagship media locations, such as the Hundred in New York and the Centurion in Los Angeles, as well as the IXD Network across the country.