Insight
- Valuation is not just about numbers – it’s about understanding how to leverage the real value of business and intangible assets
- Agility and spirit unlocks more value than bureaucratic plodding
Idea
- The real value of valuation
- Making a difference by going beyond the numbers
Identity
- A bright, fresh identity challenging the staid sector norms
- And a straight-talking tone of voice – always keeping it real
Implementation
- Brand strategy & positioning
- Narrative and values
- Product descriptors and elevator pitches
- Visual identity & guidelines
