Sky Atlantic

Launching entertainment for the Tellygentsia. A TV channel that brings together the very best of American and British drama.

Insight

Back in 2011, Sky Atlantic was to become Sky’s most sophisticated entertainment brand, challenging the likes of BBC 2 and Channel 4
From the outset, we were tasked with creating a brand that was immersive, understated and appealing to the discerning viewing

Idea

Bringing cultures together
The best of both worlds. British and American drama had a new home
We called it Sky Atlantic to reflect the bridge between the two countries
And gave the viewers a nickname. This is entertainment for the ‘tellygentsia’

Identity

Based around the positioning and inspired by the brand name, the branding explores and celebrates the similarities and differences between the UK and the US by splicing elegantly between two iconic locations

Implementation

Channel naming & brand positioning
Visual identity
On-air films
Full on-air toolkit
Go-to-market plan
Advertising and PR support

Impact

A household name in TV, Sky Atlantic consistently ranks among the Top 25 most popular channels in the UK*

*Source: YouGov 2021