Short on time? We’ll call you.

    Leave your details and we’ll get straight back to you.

    Royal Armouries

    royal armouries

    Breathing life into a museum brand by defining its vision and giving it a new sense of purpose in British society.


    • We went back to basics on this one
    • Giving the Royal Armouries an opportunity to reassert its original role in life (dating back to the Middle Ages) – to protect the people of Britain


    • A vision for a safer Britain
    • Inspired by the armour that characterizes the collection, we gave the museum an active advocate role in championing protection in everyday British life
    • We also launched a sub-brand NTK (No To Knives) – a national campaign to address knife crime


    • A coherent new brand identity using the portcullis device to reinforce protection
    • Applied across various assets and their estate portfolio


    • Brand collateral
    • Museum branding
    • Launch communications
    • Campaign comms
    • Media partnerships
    • Campaign planning


    • NTK campaign – over 250k pledges in 3 months by the British public
    • Over £3million pro-bono value provided by media partners to promote the campaign
    soldiers day out
    RA logos
    Knite on a leaflet
    RA pledge against the edge
    RA front door
    royal armouries