Richard Sunderland, 2026
We get it. AI is convenient.
Which is driving adoption and flooding communications channels.
Yet like any new tool it has a place. And how it’s used appropriately, matters.
All too often, we see how:
- AI is killing authenticity.
- AI is compromising originality.
- AI is commoditizing content.
- AI is denying differentiation.
We help businesses create lighthouses in this sea of commonality.
We are a global process and performance management optimization platform, operating at the nexus of innovation and imagination.
Our proprietary processes and pioneering technology tools serve complex stakeholder cohorts to resolve day-to-day interfaces and maximize information transfer.
Sorry, what…?!
Content levels increasing + Attention spans diminishing = The need for rapid and relevant clarity
We deliver Propositions Of Value.
Communication tools that rapidly capture customers’ imaginations.
And provide a meaningful connection between a business and its audience.
Helping customers navigate complexity.
To make products easier to sell.
Perversely, AI adds to complexity rather than aiding simplicity.
Exactly when attention spans are at their lowest ebb.
Customers do not have time to decode what a business does and why they should care.
Four criteria to deliver a robust Seven Second Sell
Memorable: Imagination-capturing ideas that stick
Ownable: Original, proprietary, IP-infused thinking
Relatable: Chimes with culture and the national conversation
Extendable: inspires and drives ideas from the inside and out
Propositions Of Value are rooted in brevity.
Making products understandable and consumable.
We’ve designed a methodology to deliver a strategic sales tool we call the Seven Second Sell.
It explains what your product or service does and why your audience should care.
With originality. With efficiency. With differentiation. With distinction.
All within the average human attention span.
Capturing your customers’ imaginations.
Like a lightbulb. In a lighthouse. In their minds.
To do our work, we all have to read a mass of papers. Nearly all of them are far too long. This wastes time, while energy has to be spent in looking for the essential points.
– Winston Churchill to his War Cabinet, 1940
The Seven Second Sell doesn’t just optimize how you communicate.
It saves time for your sales teams. And creates consistency in how they present your offer out there in the wild.
Adding purpose to pitch-decks. So, they perform better for you.
It takes a little time to capture, craft and codify your Seven Second Sell.
But, believe us, this investment is worth the wait.
I have only made this letter longer because I have not had the time to make it shorter.
– Blaise Pascal, 1657
It answers a knowing need we see in every client we work with.
Reduction is tough.
But we’ve spent 20+ years getting good at it.
We’re the consultancy equivalent of a GLP-1.
Less fat, more muscle.
Our team is high on intellect. And low on learning curve.
The principle of the Seven Second Sell goes far beyond language.
We’ve designed this tool to be directional.
It acts as a foundation to drive growth however you show up.
Informing the culture, behaviors and attitude of your people.
How you approach opinion and thought leadership. It gives you your point of view on the world.
As well as ideas that inspire how you connect with your audience across any touch-point. From podcasts and partnerships, to events, experiences and direct outreach.
It is universally useful. And invaluably potent.
Commercially-oriented thinkers who consider the business goal, then design a system of ideas to connect your product to your audience to better enable the desired action.