Combining exceptional senior care with world-class luxury hospitality: that’s care beyond compare.

Insight:

• Caring for those in later life has become a mass market business for many
• But some carers truly are exceptional

Idea:

• Care beyond compare
• Inspired by what Loveday does
• Unparalleled commitment, professionalism and thoughtfulness

Identity:

• An evolution, to maintain recognition and familiarity
• A thoughtful approach to legibility and comprehension
• And a forensic attention to detail

Implementation:

• Brand strategy, positioning and architecture
• Narrative and values
• Visual identity & guidelines
• Brand imagery photoshoot
• Brochure writing and design

Impact:

• Launched December 2022, helping to drive enquiries and sales