Helping healthcare establishments improve their circulation. SQ are pioneering better patient flow.

Insight

• SQ use AI to optimise patient flow in hospitals and clinics
• Experts in efficient use of space

Idea

• Champions of Circulation
• By using machine learning to radically improve people-flow through hospitals and clinics, there’s less waiting, and more time for what matters – getting patients back to health

Identity

• An eclectic ID to stand out in a world of corporate blue
• In Spatial Quotient, we created a brand name that can become the category generic
• What’s your building’s SQ?

Implementation

• Brand strategy & positioning
• Narrative and values
• Visual identity & guidelines
• Partnerships and Go-to-market strategy

Impact

• Several significant contracts in the bag, and others pending
• The perfect technology to help the NHS beat the backlog post-pandemic